Build My
Workflow.
The on-demand AI workflow team
for agencies and small businesses.
01 · The frame
Every business needs
an AI ops team.
Most can't build one.
The platforms work. The models are good enough. The integrations exist.
The reason most businesses still run on copy-paste is that building the workflows takes time their team doesn't have.
02 · The problem
Different size.
Same trap.
Two distinct customer profiles. One shared root cause.
AT A 25-PERSON AGENCY
- Call notes typed into the CRM by hand
- Leads sitting unanswered for 40 minutes
- Senior AMs doing $20/hr admin work
- Looms from October still not turned into SOPs
"We know exactly what we'd automate. We just don't have 12 free hours to build it."
AT A 5-PERSON SMALL BUSINESS
- Answering DMs at 11pm because no one else knows how
- New orders processed by hand, one at a time
- Follow-ups forgotten the moment things get busy
- The "system" lives in the founder's head
"Wouldn't it be great if this just happened automatically — without me having to figure out how?"
Neither has the time. Both keep waiting. The list grows.
03 · Cost of waiting
The wrong people
doing the wrong work.
OPERATIONS COORDINATOR
$48,000
a year to copy-paste data between tools.
SENIOR AM
$110,000
a year, with 23.5 hrs/week stuck on admin.
BUILD MY WORKFLOW
$997/mo
unlimited workflow requests, built in your tools.
04 · Why now
Every team is paying for AI.
Almost nobody is using it.
$3,195
avg monthly AI tool spend at a mid-size agency in 2026
0
workflows actually built last quarter
12 hrs
of focused engineering time to ship one real workflow
The gap is implementation. Tools without time are theatre.
05 · The solution
We're the team
that has the time.
Build My Workflow is your on-demand AI workflow team. You send us the request. We scope, build, test, document. It lives inside your tools, in your accounts. You own all of it.
∞
unlimited requests
72h
delivery, guaranteed
$1
to start, cancel anytime
06 · How it works
Try us for $1
over 7 days.
Day-1 Build Call
15 minutes. $1 collected live, tool access granted on the call, first brief queued before hangup.
Join your Slack
Private channel with your personal workflow manager. The build is already moving.
72-hour delivery
First build lands inside their tools, documented, working. Guaranteed in writing.
Day-6 roadmap
Recap plus the next three builds, delivered before the first charge. Day 8 converts to plan.
07 · The product
Three plans.
One trial.
Starter
$997/mo
$1to start
- Unlimited workflow requests
- 1 active build at a time
- 72-hour delivery, guaranteed
- Personal workflow manager in Slack
- Quarterly roadmap + monthly ROI report
- Monthly recipe drops from the library
Growth
$1,497/mo
$1to start
- 2 active builds at a time
- 24-hour turnaround on most builds
- Priority queue
- Monthly roadmap call
Enterprise
Custom
- 4+ active builds
- Weekly implementation call
- Dedicated AI Ops lead
- Custom SLA + integrations
08 · Retention
The retention engine.
Unlimited-request subscriptions churn when the client's idea backlog runs dry, usually month three or four. Four recurring deliverables refill it from our side. This is the model's biggest lever: every point of monthly churn saved adds roughly $1,000 of LTV per customer.
Automation roadmap
We queue the client's next three builds before they ask. Quarterly on Starter, monthly on Growth.
Monthly ROI report
Runs counted, hours saved, stated in payroll dollars. The invoice justifies itself every month.
Recipe drops
Proven library workflows offered monthly, pre-fit to their stack. New value without new ideas.
Visible maintenance
Fixes announced when they happen, listed in the monthly report. The quiet work stops being invisible.
09 · Forensic Audit
For the buyer who
knows they need it —
but not what to build.
The $2,500 Forensic Audit is an upsell we pitch during the demo call to buyers who aren't sure what to automate yet. We map their full surface area, price the path, and produce a 90-day roadmap. By the time it lands, they know exactly what they're buying — and ~30% upgrade to Enterprise.
WHAT'S IN IT
- Workflow inventory of current manual processes
- 90-day priority roadmap, ranked by ROI
- Hours and dollars saved per workflow
- Tool audit — what's underused, what to add
- Three quick-win recommendations
- Tier recommendation (Starter / Growth / Enterprise)
POSITIONED AS
A paid scoping engagement, pitched live on the demo call to uncertain SMB buyers.
IMPACT ON TIER MIX
~30%
of audit customers upgrade to Enterprise. Lifts blended ARPA from $1,272 → $1,820/mo.
10 · Custom AI builds
Subscription is the entry.
Custom is where it scales.
After 90 days inside the queue, subscribers start asking for builds we can't fit in a single sprint. That's the expansion revenue line.
AI lead-scoring engine
Series B SaaS
$30K · 4 wks
Internal AI ops assistant
Mid-size agency
$25K · 3 wks
Multi-agent customer support system
Ecom DTC brand
$45K · 6 wks
90-day workflow implementation sprint
Mid-market agency
$50K+ · 12 wks
All four examples come from the same pattern: subscription customer asks → we scope → we deliver.
11 · Market
$96B addressable.
$280M obtainable in Y3.
Two segments, one product. The numbers line up cleanly at every layer.
TAM
$96B
annually
184K agencies + 6.1M SMBs in NA + EU. ~$1,272/mo blended ARPA × 12 months × all reachable businesses.
SAM
$9.2B
annually
~600K teams already paying $1K+/mo for AI tools, CRMs, and SaaS ops stacks. The reachable buyer today.
SOM Y3
$280M
run rate
15K customers × $1,272/mo × 12 = $229M subscription ARR. Plus $50M+ audit and custom AI build revenue stacked on top.
12 · Proof of concept
The model is proven.
The vertical isn't.
Productized subscription services built a $100M+ category in design. Same buyer. Same fulfillment. No credible AI workflow equivalent.
Design Pickle
Acquired by Bain 2022
Unlimited graphic design. Founded 2015. Category-defining play. Multi-million ARR at exit.
Designjoy
$3M+ ARR · solo
One operator at $5K/mo flat. Proved the model works at premium pricing with minimal ops footprint.
Buzzcube
~$300K MRR
Unlimited design + dev via Slack workflow. Proves the Slack-driven fulfillment loop scales.
Three credible operators. One playbook. Zero of them are doing AI workflows.
13 · Competitive landscape
Most of the market
is overpriced and under-positioned.
| Entry price | Trial | Delivery | Agency tier | |
|---|---|---|---|---|
| Build My Workflow | $997/mo | $1, 7-day | 72 hr, guaranteed | Yes |
| Synced Systems | $3,500/mo | None | "days not weeks" | No |
| Synaptum Digital | €1,997/mo | None | No SLA | No |
| MindPal Managed | ~$1,499/mo | None | No SLA | No |
| Digiital AI | $4,999/mo | None | No SLA | No |
14 · The wedge
Four moves
nobody else makes.
01
$1 trial
Card on file. Real commitment. No competitor does this.
02
72-hr guarantee
Tied to delivery time, not satisfaction. Unique in category.
03
Named stack
14+ tools listed in the hero. Removes "will it work with X?" friction.
04
Agency-specific
Pricing tier and copy built for the buyer, not generic "businesses".
15 · Go-to-market ready
Not a concept.
A campaign.
Brand system, landing page, four ad creatives, and the funnel all built. We're not pitching a deck — we're pitching a live business.
16 · Marketing strategy
Two funnels.
Four channels.
One brand voice.
Agencies enter through the $1 trial. SMBs enter through the paid audit. Channels feed both funnels.
Paid social
Meta + LinkedIn. Agency avatar via $1 trial. Creative library already built.
$1,200–1,800 CAC
Outbound
Apollo + Smartlead. SMB avatar via paid Forensic Audit. Higher intent, lower friction.
< $500 CAC
Content
SEO + YouTube + founder-led short-form. Top-of-funnel + brand compounding.
~$0 marginal
Partnerships
Make, GoHighLevel, ClickUp partner programs. Already engaged. Warm referrals.
~$0 marginal
17 · Conversion paths
Multiple roads
to the $1 trial.
Different intent levels need different funnels. We run all four — each tuned to a specific buyer state.
DIRECT-TO-TRIAL · HIGH VELOCITY
Paid ad → Landing page → $1 trial
Self-serve agencies who recognize the offer instantly. Lowest CAC, highest volume.
BOOK-A-CALL · MID VELOCITY
Paid ad → Landing → Calendly → Discovery call → $1 trial or audit
Higher-intent buyers who want a human touch. Closes ~25–35% on call. Best CAC payback.
FREE AI WORKSHOP · TRUST FIRST
Paid ad → Workshop signup → Live AI workshop → $1 trial pitch at end
"Five AI workflows your team should be running by Q3." Built for SMBs who don't know what to automate yet. Converts ~10–15% of attendees, but each one comes in pre-educated and pre-sold on the value.
LEAD MAGNET · LONG NURTURE
Paid ad → Free workflow audit template → Email sequence → Paid audit pitch
Builds an evergreen asset. Lower urgency, but compounds over time. Funnels SMBs into the $2,500 audit.
18 · Unit economics
Three revenue streams.
Compounding LTV.
Blended subscription ARPA
$1,272/mo
70% Starter · 25% Growth · 5% Enterprise mix.
+ Audit-driven tier lift
+ $548/mo
~30% route to Enterprise after audit. Lifts ARPA to $1,820.
Pod-level gross margin (Y1)
76%
Compounds to 82% Y2, 86% Y3 as template library grows.
Subscription LTV, base case
$9,700
$1,272 × 76% ÷ 10% monthly churn. The retention engine exists to beat this.
Subscription LTV, bull case
$24,900
$1,820 × 18 × 76% margin (post-audit ARPA, ~5% churn).
+ Custom AI build upsell
+ $5,000
20% subscriber take rate at $25K avg engagement.
Blended LTV
$12,200 base
$29,900 bull. Subscription + audit-driven mix + custom expansion.
Target CAC
$1,500
Validated against $48K coordinator anchor.
CAC payback
< 45days
At blended ARPA × pod margin.
Blended LTV : CAC = 8 : 1 base case · 19.9 : 1 bull
19 · Pod economics
Two people.
Compounding capacity.
One profitable pod.
Each pod starts at 20 customers and grows. As we build, the template library compounds — delivery gets faster, capacity per pod climbs, margin expands. The pod that handles 20 in Y1 handles 40 in Y3 with the same headcount.
POD COMPOSITION
- 1 × Account manager · $2,500/mo
- 1 × Automation builder · $1,500/mo
PER POD MONTHLY (Y1)
Revenue · 20 customers × $1,272$25.4K
Account manager−$2.5K
Automation builder−$1.5K
Tools + shared overhead−$2.0K
Gross profit per pod$19.4K · 76%
COMPOUNDING EFFECT
Templates handle a growing share of every build. Same headcount, more output, more margin. The pod gets stronger every quarter.
20 · 12-month forecast
Move the inputs.
Watch the model.
M12 customers
150
M12 MRR
$191K
ARR run rate
$2.29M
M12 gross profit
$124K
21 · Validation milestones
A staged path
to $100K MRR + expansion.
3 paid betas + first audit sold
First $1 trials convert. First $2,500 Forensic Audit delivered.
15 customers · $19K MRR · $12K audit
CAC validated under $1,500. Audit funnel converting 70%.
50 customers · $64K MRR · first custom build
First pod hired. First $25K+ custom build upsold from base.
100 customers · $127K MRR · $150K custom pipeline
Second pod hired. 3–5 active custom engagements.
150 customers · $191K MRR + $50K/mo expansion
$2.3M subscription ARR + $600K audit/custom run rate. Ready for Series A.
22 · Defensibility & risks
The moat
and the watchlist.
WHAT MAKES IT HARD TO COPY
- Template library compounding. Every workflow we build adds reusable IP that drops our cost on the next one.
- Pod density advantage. Specialized pods get faster as the library matures. New entrants don't have it.
- Brand and content compounding. We own the "AI workflows for agencies and SMBs" category as we publish.
- Customer data flywheel. We see what 100s of teams are automating — that informs next products.
WHAT WE'RE WATCHING
- Market education curve. SMBs in particular need to understand the offer before buying. Mitigated by the audit funnel.
- AI infrastructure pricing. Model costs shift quickly. We design margin headroom to absorb 2x cost increases.
- Big SaaS encroachment. Zapier or Make adding a workflow consulting tier is the real risk. Our brand + speed is the defense.
23 · FAQ
Questions you're
about to ask anyway.
The pushback we get most. Answered before you have to.
Why won't Zapier, Make, or n8n just do this themselves?
They're tool companies. Selling implementation is a different business — different margins, different incentives, different ops. They'd compete with their own consultant ecosystem and erode tool revenue. Their best move is to enable us, which they already do via partner programs we're engaged in today.
What stops a freelancer from copying this for $500/mo?
They can copy the offer. They can't copy the template library, the pod density, or the brand compound. Solo operators max around 10 clients and can't deliver in 72 hours guaranteed. The model itself prevents copying at our pricing — the unit economics don't work below pod scale.
Why is 76% gross margin realistic at this size?
We staff offshore at $2,500 AM / $1,500 builder. Each pod handles 20 customers at $25K MRR. That's the math, not a projection. Margin compounds from 76% → 86% as templates handle a larger share of each build. Even at 60% worst case we still hit 13:1 LTV:CAC.
Is the SMB market actually ready for AI workflows?
They're already paying $3K/mo for AI tools without using them. The audit handles the education for the uncertain buyer. Adjacent categories (design subscription) built $100M+ in revenue serving the same buyer profile. Demand is there — the gap is implementation.
What if AI models commoditize this entire layer?
Models getting better lowers our cost basis, not our demand. The bottleneck has never been model capability — it's the integration work. Better models mean faster builds and bigger margin. The teams that benefit most from cheaper AI are the ones already paying us to implement it.
Does the $1 trial attract tire-kickers?
Card-on-file kills the worst of the tire-kicker volume. $1 filters better than free and converts higher than $97. Each trial costs ~$100 in fulfillment, so the unit economics require >20% trial→paid conversion. The mechanic exists for that filter, not for the headline price.
What's the churn assumption, honestly?
Base case is 10% monthly, which is normal for productized services. The retention engine (roadmap, ROI report, recipe drops, visible maintenance) exists to pull it toward 5-6%. The model slide lets you drag churn from 0 to 15% and watch every number move. At 10% the business still clears 8:1 LTV:CAC on a $1,500 CAC.
How do you maintain quality at 150 customers?
Pods are deliberately small. Each AM owns 20 customers. Each pod has its own queue and contributes to the template library. Adding pods doesn't dilute quality — it duplicates a unit that already works. The constraint we never break: "the workflow manager knows every client by name."
What real validation backs these numbers?
Brand, landing page, four ad creatives, and the funnel are all built. Pricing benchmarked against $48K coordinators (cost anchor) and $3,500/mo Synced Systems (competitive ceiling). The comp set proves the model. A 90-day validation sprint begins on $1–3K ad spend with a target of 3 paid betas.
Why $997 specifically — won't you have to raise prices later?
$997 is the sub-$1K psychological anchor, intentionally below the $1,997 market floor. We've priced for volume entry, not margin maximization. Growth at $1,497 captures higher willingness-to-pay; Enterprise is custom. We have full tiering headroom above; we don't need to touch Starter.
What's the path to Series A?
M12 target: 150 customers · $191K MRR · $50K/mo audit and custom expansion · 76% pod margin · 8:1 LTV:CAC on base-case churn, higher as the retention engine bites. That's a $2.3M ARR run rate with proven funnel mechanics. Ready to raise by M14 on those metrics.
24 · Where we're going
Become the in-house
AI team for every
small business.
Validate
150 customers · $2.3M subscription ARR · $600K audit + custom revenue. Funnel proven from $1 trial to expansion.
Verticalize
Agency, clinic, ecom, and local service pods. Template libraries cut average delivery cost by 40%.
Embed
Thousands of operators running on Build My Workflow. The default ops layer for SMBs under 50 people.