Build My
Workflow.
The on-demand AI workflow team
for agencies and small businesses.
01 · The frame
Every business needs
an AI ops team.
Most can't build one.
The platforms work. The models are good enough. The integrations exist.
The reason most businesses still run on copy-paste is that building the workflows takes time their team doesn't have.
02 · The problem
Different size.
Same trap.
Two distinct customer profiles. One shared root cause.
AT A 25-PERSON AGENCY
- Call notes typed into the CRM by hand
- Leads sitting unanswered for 40 minutes
- Senior AMs doing $20/hr admin work
- Looms from October still not turned into SOPs
"We know exactly what we'd automate. We just don't have 12 free hours to build it."
AT A 5-PERSON SMALL BUSINESS
- Answering DMs at 11pm because no one else knows how
- New orders processed by hand, one at a time
- Follow-ups forgotten the moment things get busy
- The "system" lives in the founder's head
"Wouldn't it be great if this just happened automatically — without me having to figure out how?"
Neither has the time. Both keep waiting. The list grows.
03 · Cost of waiting
The wrong people
doing the wrong work.
OPERATIONS COORDINATOR
$48,000
a year to copy-paste data between tools.
SENIOR AM
$110,000
a year, with 23.5 hrs/week stuck on admin.
BUILD MY WORKFLOW
$997/mo
unlimited workflow requests, built in your tools.
04 · Why now
Every team is paying for AI.
Almost nobody is using it.
$3,195
avg monthly AI tool spend at a mid-size agency in 2026
0
workflows actually built last quarter
12 hrs
of focused engineering time to ship one real workflow
The gap is implementation. Tools without time are theatre.
05 · Proof of concept
The model is proven.
The vertical isn't.
Productized subscription services built a $100M+ category in design. Same buyer. Same fulfillment. No credible AI workflow equivalent.
Design Pickle
$20M+ ARR
Unlimited graphic design. Founded 2015. Acquired in 2022. The category-defining play.
Penji
$20M+ ARR
Unlimited design + dev. Agency-tier pricing band proven at $1,995/mo. Mid-market validated.
Designjoy
$5M ARR · solo
One operator. $5K/mo flat. Proved the model works at premium pricing with a small ops footprint.
Buzzcube
$650/mo flat
Unlimited design + dev via Slack workflow. Proves the Slack-driven fulfillment loop scales.
Build My Workflow
$997/mo +
Same playbook, applied to AI workflows. Different deliverable, identical economics. No incumbent owns this yet.
06 · The solution
We're the team
that has the time.
Build My Workflow is your on-demand AI workflow team. You send us the request. We scope, build, test, document. It lives inside your tools, in your accounts. You own all of it.
∞
unlimited requests
48–72h
delivery, guaranteed
$1
to start, cancel anytime
07 · How it works
Try us for $1
over 7 days.
Pay $1
Card on file. 7-day trial begins.
Join your Slack
Private channel with your personal workflow manager.
Drop the request
Submit any workflow. We scope it with you in hours.
48–72 hr delivery
Built in your tools. Always. Guaranteed.
08 · The product
Three plans.
One trial.
Starter
$997/mo
$1to start
- Unlimited workflow requests
- 1 active build at a time
- 48–72 hour delivery, guaranteed
- Personal workflow manager in Slack
Growth
$1,497/mo
$1to start
- 2 active builds at a time
- 24-hour delivery
- Priority queue
- Monthly roadmap call
Enterprise
Custom
- 4+ active builds
- Weekly implementation call
- Dedicated AI Ops lead
- Custom SLA + integrations
09 · Revenue engine
Three revenue lines.
One warm audience.
FRONT DOOR
$1 Trial or $2,500 Forensic Audit
$1 trial for self-serve agencies. Paid audit for higher-intent SMBs — we map their first 90 days of workflows and scope the path. Audit converts ~70% into subscription.
RECURRING CORE
$997 to $1,497 / month
Unlimited workflow requests, built in their tools. 48–72 hr delivery. Personal workflow manager in Slack. Retention and margin live here.
EXPANSION
$10K–$50K+ Custom AI Builds
Subscribers become a warm pipeline for custom engagements. 20% take rate at $25K average adds $5K to blended LTV.
10 · Market
Two segments.
Both underserved.
Same product. Different entry points. Two large TAMs that no incumbent serves equally well.
AGENCIES
0
K in NA + EU
Marketing, creative, dev, and consulting agencies of 5–50 people. Higher ARPA, higher upsell rate, faster activation.
SMBs
0
M in NA + EU
5–50 person operating businesses already paying for SaaS. Bigger pool, longer education cycle, audit-led entry.
SOM Y3
0
K customers
~0.24% of combined SAM. ~$230M subscription ARR + audit + custom build revenue stacked on top.
11 · Competitive landscape
Most of the market
is overpriced and under-positioned.
| Entry price | Trial | Delivery | Agency tier | |
|---|---|---|---|---|
| Build My Workflow | $997/mo | $1, 7-day | 48–72 hr, guaranteed | Yes |
| Synced Systems | $3,500/mo | None | "days not weeks" | No |
| Synaptum Digital | €1,997/mo | None | No SLA | No |
| MindPal Managed | ~$1,499/mo | None | No SLA | No |
| Digiital AI | $4,999/mo | None | No SLA | No |
| Penji (design only) | $995/mo | 30-day refund | 24 hr | Yes ($1,995) |
12 · The wedge
Four moves
nobody else makes.
01
$1 trial
Card on file. Real commitment. No competitor does this.
02
48–72 hr guarantee
Tied to delivery time, not satisfaction. Unique in category.
03
Named stack
14+ tools listed in the hero. Removes "will it work with X?" friction.
04
Agency-specific
Pricing tier and copy built for the buyer, not generic "businesses".
13 · Go-to-market ready
Not a concept.
A campaign.
Brand system, landing page, four ad creatives, and the funnel all built. We're not pitching a deck — we're pitching a live business.
14 · Unit economics
Three revenue streams.
Compounding LTV.
Blended subscription ARPA
$1,272/mo
70% Starter · 25% Growth · 5% Enterprise mix.
Subscription gross margin
65%
Pod-based fulfillment. Improves with template reuse and pod density.
Subscription LTV (18-mo)
$14,886
$1,272 × 18 × 65% margin.
+ Forensic audit
+ $1,250
50% take rate at $2,500 / customer. 70% audit → subscription conversion.
+ Custom AI build upsell
+ $5,000
20% of subscribers convert at $25K avg engagement.
Blended LTV
$21,136
Subscription + audit + custom build expansion.
Target CAC
$1,500
Paid social + outbound, validated against $48K coordinator anchor.
CAC payback
< 60days
At blended ARPA × gross margin.
Blended LTV : CAC = 14.1 : 1
15 · 12-month forecast
Move the inputs.
Watch the model.
M12 customers
150
M12 MRR
$191K
ARR run rate
$2.29M
M12 gross profit
$124K
16 · Validation milestones
A staged path
to $100K MRR + expansion.
3 paid betas + first audit sold
First $1 trials convert. First $2,500 Forensic Audit delivered. $1–3K ad spend ceiling.
15 customers · $19K MRR · $12K audit revenue
CAC validated under $1,500. Audit funnel converting 70% to subscription.
50 customers · $64K MRR · first custom build closed
First pod hired. First $25K+ custom AI build upsold from subscription base.
100 customers · $127K MRR · $150K+ custom pipeline
Second pod hired. 3–5 active custom build engagements, audit converting reliably.
150 customers · $191K MRR + $50K/mo expansion
$2.3M subscription ARR + $600K audit/custom run rate. 65% margin. Ready for Series A.
17 · Where we're going
Become the in-house
AI team for every
small business.
Validate
150 customers · $2.3M subscription ARR · $600K audit + custom revenue. Funnel proven from $1 trial to expansion.
Verticalize
Agency, clinic, ecom, and local service pods. Template libraries cut average delivery cost by 40%.
Embed
Thousands of operators running on Build My Workflow. The default ops layer for SMBs under 50 people.